I read an article http://www.marketwatch.com/news/story/story.aspx?guid={885560B4-7672-481C-AE84-9AFE18AF9F70}&siteid=rss which made me want to respond t in a proactive way…so here it goes. In my opinion, as a recruiting industry we should start having such conversations on how to approach social networks in a responsible way. As humans, it is a natural reaction to pass judgments, but as professionals in roles such as human resource, recruiters/sourcers, and hiring managers, it... Read More’s our job not to pass judgment based on ethnic background, age, religion, sex, etc. We have to remember that these are open social networks and that we should NOT be judging them based on the above info or even photos that might have been taken back in the college days. I strongly believe it is also a HUGE mistake not to use social networks as part of your sourcing strategies with stats like this, but strongly believe that we need to have constant conversations to welcome these tools which is becoming the way of communications.
STATS
Facebook 1st
More than 68 million active users
An average of 250,000 new registrations per day since Jan. 2007
An average of 3% weekly growth since Jan. 2007
Active users doubling every 6 month
More than half of Facebook users are outside of college
The fastest growing demographic is those 30 years old and older
Maintain 85 percent market share of 4-year U.S. universities
More Reason
More than 850 million photos uploaded to the site each month
More than 5 million videos uploaded each month
· More than 24 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
· More than 20 million active user groups exist on the site
MySpace 2nd
MySpace the 2nd largest Social Network in North America maintains a dominant position as media site, primarily aimed at youth, giving them the opportunity to relate to brands and bands, as well as self-express. This site will continue to do with advertisers and marketers. Expect to see more TV and video networks to integrate and work with MySpace, who has the new generation that Generation X was to MTV
MySpace has more than 58 million monthly active users around the globe
85% of MySpace users are of voting age (18 or older)
An average 300,000 new people sign up to MySpace every day
MySpace is one of the fastest growing websites of all time
TWITTER 3rd
1,111,991,000 - number of Tweets to date
3,000,000 - number of Tweets/day
86,078 - number of followers of the most active Twitter user
63% - percentage of Twitter users that are male
LinkedIn 5th
LinkedIn saw record traffic in September 2008 with 30.1M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.
Not All Social Network Users Alike – Four Types of LinkedIn Users – Which Type are you?
1. “Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook,Twitter, MySpace, etc.Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.
2. “Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.
3. “Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.
4. “Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.
I think it’s how we (recruiting) conducts ourselves on these incredible resources. I don’t know about you, but a good recruiting would know how to use these incredible resources and utilize them in a very pro-active creative ways. Please know I am only responding to the article that was shared and wanted to encourage people to have conversations around this. It is up to you how you do your job. Cheers
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